In a press release emailed to theTVaddict today, Chief Marketing Officer of NBC Universal John Miller stated that beginning September 1st, iTunes will offer a free and exclusive download of HEROES – in its entirety – in addition to other bonus content from NBC, including series trailers and behind-the-scenes footage from the filming of HEROES.
“We have an unusual opportunity to team with several excellent corporate partners to let moviegoers be the first to experience this daring new series with its own theatrical feel to it,” said Miller. “We want to generate buzz across a variety of platforms long before ‘Heroes’ ever airs on NBC.”
Once again, NBC is using the cinema to enhance the movie going experience for our patrons with a fun and compelling promotion allowing everybody to have an even better time at the movies,” added Cliff Marks, National CineMedia’s president of sales and marketing. “Our marketing and content partnership with NBC continues to show how America’s two favorite entertainment forums – TV and movies – can team to create exciting consumer engagement opportunities for cinema enthusiasts.”
From creator/writer Tim Kring (NBC’s “Crossing Jordan”), “Heroes” (Mondays, 9-10 p.m. ET beginning this Fall) is an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities.