Have the young gotten too restless for today’s soaps?
Desperation is never pretty. And right now, it’s what you’ll find if you flick around the dial to catch some of the longest running shows in the history of television.
It’s no secret that the ratings for daytime’s long-popular soaps are far, far below what they were even a few short years ago. When the blame game is played, most network execs will quickly point the finger at the O.J. Simpson trial, which unceremoniously bumped the soaps for months on end. According to these execs, viewers learned to do without their daily dose of drama in much the same way a smoker kicks the habit by going cold turkey.
But maybe there’s something much simpler at work.