The folks at Nationwide insurance are either brilliant or insane. Perhaps a combination of both. But as part of their “Life Comes At You Fast” campaign, the company has tapped Kevin Federline to star in a commercial slated to debut during the Super Bowl. In the prophetic spot, viewers see Britney’s ex go from pimped-out rapper to a fast-food emporium employee. Not exactly hard to imagine, seeing as his debut album, “Playing With Fire”, sold approximately 6,500 copies during its first week of release last fall. Over the past few years, the Super Bowl – set to air on February 4 — has become at least as well known for high-profile commercials (not to mention half-time shows) as for football.