Commercial television takes on a whole new meaning this fall now that ABC is set to turn the modern cave dwellers who shot to fame in a series of Geiko commercials into the stars of their own sitcom. Hoping that what’s funny in 30-second spots will be uproarious in half-hour installments (and we have our doubts), the alphabet network is expected to announce this week that CAVEMEN will be given a slot on the schedule this fall. According to Variety, the culture comedy was one of 10 pilots picked up for the fall season. Among the others: DIRTY SEXY MONEY, starring SIX FEET UNDER alum Peter Krause as an attorney catering to the whims of a wealthy Manhattan clan; ELI STONE, in which visions propel a lawyer to take extraordinary actions; CASHMERE MAFIA, described as “the thinking woman’s SEX & THE CITY”; WOMEN’S MURDER CLUB, the pretty much self-explanatory series based on James Patterson’s best-selling mystery series; BIG SHOTS, which sounds like a male, office-bound version of DESPERATE HOUSEWIVES; and PRIVATE PRACTICE, aka the GREY’S ANATOMY spin-off.
In the comedy category, ABC will bring us not only CAVEMEN, but two shows we’re ready, sight-unseen, to put in the running for an early demise: Christina Applegate’s SAM I AM (in which her character suffers from amnesia) and CARPOOLERS, in which a group of men with the unlikely names Gracen, Laird, Aubrey and Dougie – whatever happened to names like Robert and John? – obsess over their life while driving to work.