Monday’s TCA Press Tour 07 News Roundup

SEINFELD RETURNS TO NBC
Since NBC can’t possibly build a time machine to travel back to the heyday of FRIENDS, SEINFELD and Must See TV — they’ve decided to do the next best thing — sign Jerry Seinfeld. Seinfeld has signed on to play himself in 30 ROCK’S season premiere. “I was thrilled to be asked to guest star on NBC’s hit comedy 30 ROCK,” Seinfeld says in a statement. “I think it’s going to be so refreshing for me to be playing myself in a show that has nothing to do with neurotic, dysfunctional New York characters.”

THE APPRENTICE
According to an NBC press release, “NBC has renewed THE APPRENTICE for mid-season with a creative twist.” Creative! More like desperate. Is it not clear to anyone but this TV Addict that the ultimate kiss of death for any reality show is the use of the words ‘celebrity version?’ Mark the date on your calendar folks, THE APPRENTICE has officially jumped the shark. Unless of course the celebrities include The Donald, Rosie, Isaiah and T.R. Knight. Then and only then will this TV Addict be tuning in.

MONDAY NIGHT: THE NEW MUST SEE TV
In a surprise announcement, NBC President Ben Silverman announced that Josh Schwartz’s action-dramedy-hybrid CHUCK would lead off Monday night followed by HEROES and JOURNEYMAN. Having seen the pilot, this TV Addict will attest to the fact that NBC’s confidence in CHUCK is not misplaced. Josh Schwartz’s follow up to THE OC looks to be a definite hit come fall 2007.

That said, Holy TIVO Batman! CHUCK, HEROES, JOURNEYMAN, HOW I MET YOUR MOTHER, NEW CHRISTINE, 24, PRISON BREAK, ALIENS IN AMERICA, EVERYBODY HATES CHRIS, WEEDS, DEXTER, CALIFORNICATION. When did Monday night become the new Thursday?

For all the latest TV news and reviews

  • Common Sense

    I will be shocked if “Chuck” finds an audience on Monday. Josh needs to concentrate on Gossip Girl. While TVA lists some fierce competition above, my set will be tuned to the camp-fest “Prison Break,” while taping Everybody Hates Chris and can’t-miss Aliens in America.

    Beyond that, I can wait for off-season repeats of the others, if necessary. One thing I will NOT be doing is even “sampling” 24 this year. I will never get hooked on a mediocre, nonsensical show that requires steady viewing for 22 weeks. (Unless Jean Smart returns, of course!)

    (P.S. Cannot even believe Trump(ed) has the gall to invite Rosie onto his sinking ship for ratings. There’s really no depth he won’t sink to, is there? He’s shown the world that he’s no gentleman, publicly calling women liars and fat pigs. I’ve got a few reality show ideas for him, but they’re probably illegal in 23 states.)