Since this TV Addict is always quick to criticize the Network suits when they make decisions I think for, lack of a better word, are boneheaded. I thought it would only be fair to take a moment and applaud the Proverbial Powers that Be when they do something right.
Say what you will about FOX’s FRINGE, but I think the one thing we can all agree on is how much we’re loving their shortened commercial breaks. Not only does the brief message touting that FRINGE will return in 60 and/or 90 seconds keep this TV Addict from pressing fast-forward on my PVR. I actually find myself watching the high definition movie trailers and incredibly unfunny yet oddly enthralling Jerry Seinfeld/Bill Gates Microsoft ads that follow.
Here’s hoping ABC, CBS, NBC and the CW are taking notes. Because FOX’s ingenious marketing gimmick actually has this TV Addict doing something I haven’t done in quite a long time — putting down my remote.