9:50AM: NBC Entertainment President Angela Bromstad defends summer programming, saying that MERLIN and THE PHILANTHROPIST have done ‘okay.’ And MERLIN in particular, is on brand. As per THE LISTENER… crickets… crickets…
9:52AM: Paul Telegdy, NBC Executive Vice President of Alternative (read: Reality) Programming proclaims Paula Abdul, “an exceptional talent that I’ve been lucky to meet a few times.” In other-words, we set the odds at 50/50 that you can expect “Paula Thinks You’ve Got Talent” come Summer 2010.
9:53AM: Bromstad is looking forward to Bryan Fuller creating his own shows (so to are we), and swears that HEROES is doing exceptionally well this season. We’ll believe it when we see it.
9:54AM: Apparently, Ben Silverman’s plan all along was to transition back to his entrepreneurial roots. Riiiiigggghhhhttttttt
9:56AM: Bromstad and Telegdy brilliantly dodge the question pertaining to the numbers THE JAY LENO experiment has to attract to be considered a success.
9:59AM: FYI: If you don’t fall between the ages of 18-49, you don’t exist in the eyes of NBC. Sorry Mom and Dad.
10:10AM: Good News: Bromstad sees DAY ONE as a big event for the network. Bad News: One that might not necessarily return for day two.
10:02AM: Perfectly encapsulating everything wrong with network TV comes Bromstad’s answer to what went wrong with KINGS, “Great production, Michael Green is a phenomenal writer, but it was too difficult to sell in a 30 second spot.”
10:05AM: No contingency plan as of yet should THE JAY LENO experiment fail. Although we can’t help but think that THE PAULA ABDUL VARIETY HOUR is sure looking like a good idea this morning.
10:06AM: On the NBC brand, Bromstad states that, “our goal is to bring back high quality sophisticated comedy and drama…” No word on where 100 QUESTIONS fits exactly…
10:11AM: Fun Fact: The NBC development budget has yet to be cut even with the addition of SUNDAY NIGHT FOOTBALL and JAY LENO. Which still doesn’t explain TRAUMA (ER with more explosions!), MERCY (GREY’S ANATOMY with Nurses!) and again, 100 QUESTIONS. We’re just sayin’
10:13AM: SOUTHLAND has been
dummed-down tweaked this season to focus on Regina King and Benmanin Mackenzie’s characters, in addition to more of a focus on the crimes. LAPD BLUE anyone?
10:15AM: Best question of the panel goes to the reporter who had the cojones to ask, “Is it really necessary for CELEBRITY APPRENTICE to be two excruciating hours.”
10:20AM: Runner-up best question of the panel goes to the reporter who asked if we could shorten THE BIGGEST LOSER because it “gets really repetitive.”
10:21AM: Leave it to the excellent @ericgoldmanign to ask the CHUCK question
everyone this TV Addict was waiting for. “Three or four scripts in, the show is on a great track creatively,” answers Bromstad. “But right now, it’s not scheduled to come on until March.” Adding, that as part of the network’s new summer strategy to air actual entertainment such as FRIDAY NIGHT LIGHTS during the summer, the possibility is always there for a full season pick-up.