Rant Alert: It’s Time for the CW to Put Up Or Shut Up!

cw

If the CW ever wants to be taken seriously as a major network, they need to stop talkin’ the talk and start walkin’ the walk. And they can start by expanding their schedule so as not to be running reruns on Wednesday of a show we watched on Monday.

With that in mind, we’d like to suggest that instead of looking at the renewal of ONE TREE HILL and LIFE UNEXPECTED as an “either/or” prospect, they greenlight both shows for next season. Because while E! Online is reporting that only one of the youth-centric shows will be coming back next season, bringing both back would go a long way toward filling some of those awkward gaps the current slate so prominently features.


While OTH (as the kids call it) may be getting a bit long in the tooth and is having a season as uneven as some of the hems featured on PROJECT RUNWAY, it’s still a more marketable product than, say, the upcoming FLY GIRLS or the already-renewed AMERICA’S NEXT TOP MODEL, neither of which is going to bring in big bucks when released on DVD. Plus, OTH has a respectable and, more important, demo-friendly audience ready to be wooed by an endless barrage of ads for the CW’s other, weaker offerings sure to be coming down the pike next fall.

As for LIFE UNEXPECTED — which we can all agree is a welcome change of pace from the network’s traditional parade of vapid blonde bimbos making really poor decisions — one might argue that the series has shown more than enough of a creative spark in its short run to warrant another 13 episodes in which to grow. You know, like the patience the network used to exhibit toward once unknown entities such as the GILMORE GIRLS and dare we say the likes of 7th HEAVEN, both of which were far from bonafide hits out of the gate. Plus, while two million weekly viewers isn’t exactly VAMPIRE DIARIES numbers — when you factor in that the CW’s idea of a marketing budget is getting some poor intern with rudimentary photoshop skills to design this — well, it’s fairly impressive.

They say you gotta spend money to make money. So it’s time for the CW to either beef up their schedule — and not simply with cheap-to-produce reality offerings — or concede defeat by admitting they’ll never be one of the big boys.

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Photo Credits: JSquared Photography/The CW, Richard Phibbs / The CW

  • lucy

    why is oth on the table but gg picked up. has the cw been watching at all this season? oth has beaten gg every week. good lord cw are you high?

  • Elizabeth

    RENEW ONE TREE HILL PLEASE!!!!!!!!!!! It has more heart than any of the other shows and really deserves it! All OTH fans sign the petitions!

  • Megan

    PLEASE don’t cancel OTH!!!!!

  • KT

    There has to be a season 8 of One Tree HIll so they can someone save themselves from this terrible season 7.. work something out with Hilarie Burton and CMM or season 6 is where it ends for me.

  • Amanda Ledford

    Please keep one tree hill going for season 8….its an awesome show. Onlookers seem to be confused as to why it is staying on the air for so long but i feel like the fan base is so passionate and touched by the storylines that they use the show to help them with real life stuff….that is something that not just any show can do for someone..so thats why the fanbase is so devoted. PLEASE KEEP OTH.

  • Paula

    I love Life Unexpected.
    It’s a show with so much potential and it’s just starting.!!!
    It’d be completely unfair to cancel it when it has yet so much to offer unlike the rest of the CW shows.

  • Jordan

    CW if you can keep both shows that would be great! However, if you MUST choose one, please pick OTH!!!!!!!!!!

  • Nichole

    One Tree Hill needs to be renewed for season 8! I have watched this show from Season 1 and have fallen in love with the characters. We have survived major character losses (Lucas and Peyton, which I still wish they would do more too bring them back) and day/time changes, and everything else! KEEP OTH!

  • Anna

    I will be so upset if they cancel this show! It is crazy to see how much this show has grown over the past seven years and I think we owe a HUGE thank you to the writers for being able to mature the characters/story lines. So I really hope they One Tree Hill will be picked up for another season!!!!

  • Whitney

    One Tree Hill is the perfect balance of drama and comedy. The CW would be INSANE to not renew OTH for an 8th season!!!

  • Sophie

    OTH is the ONLY show worth watching on the CW. Please renew for a season 8. Also, I do not understand why only OTH OR LUX can continue. The CW needs to hold on desperately to the shows they have. If I were them I would only bring on one new show next year. SO PLEASE RENEW OTH FOR A SEASON 8!

  • jess

    i completely agree with, The CW needs to stop wasting its time on stupid reality tv programs that are not gonna earn them any real money. And focus on show like LUX and Smallville (who is having one of its best season and who consistently has some of the highest DVD sales, in fact it is the only CW show to make the top 10 list of 2009) that alone should tell them something. but instead they renew shows like GG and 90210 that have lower ratings. LUX is an amazing show and such a breath of fresh air you can’t tell me when having a wide open Wednesday schedule it really boils down to picking LUX or OTH( i don’t watch it but more power to it, CW need to respect its older shows that initially brought viewers to their newer ones)

  • Annemarie

    EVERYONE WATCH OTH TONIGHT!!!!!

    Let’s get the ratings UP and bring it back for a season 8!

    also, sign the petition that has over 10,200+ signatures!

  • annie

    CW one tree hil should be saved!!!! its the best show ever. dont cancel it.

    life unexpected sucks. 🙁

  • CW

    ONE TREE HILL SHOULD BE RENEWED…..IT’S GETTING BETTER EVER EPISODE WITH SOMETHING EVERYONE RELATES TOO WITH HARDSHIPS, LOVE, HUMOR, AND SO MUCH MORE

  • Candace

    Kyle, 90210 is TERRIBLE this year. The show use to be good. I use to enjoy watching 90210 during season one. It had the guilty pleasure appeal of Gossip Girl but there were genuine moments in the show and interesting characters. Now the most intriguing characters (Silver and Adrianna) have been dumbed down to vapid Naomi clones and the show’s most hatable, brainless, evil character has become the central focus of the show (Naomi).

    One Tree Hill has been amazing this year. The new characters are great additions and the storylines are fresh and relevent. I can’t miss an episode.

  • Aimee

    My whole family looks forward to this show every week season 7 is great we need season 8 I’ve seen every show I don’t want to stop watching now

  • Nicki

    Please CW, do NOT cancel OTH…..It is the best show on the network! Even after losing 2 of the main characters it is surviving and people are still in love with it bc it is a great show and people can relate to it. Im not gonna lie, I didnt think I would love it as much after Lucas and Peyton were gone but I was wrong, im still in love w/ show and dont know what i’d do without it! I have discovered so much amazing music from this show and it has inspired me and helped me with a lot of things. Not only do they have serious storylines but also goofy ones….and when ur watching the serious ones u can relate and understand what they are feeling and with the goofy ones u find yourself being silly with them. Bottom line ONE TREE HILL IS MY ABSOLUTE FAVORITE SHOW EVER & DEFINITLY THE BEST ONE THE CW HAS ON ITS NETWORK BY FAR! I like some of the others but I ABSOLUTELY LOVE OTH!!!! Please, bring it back for an 8th season and possibly have some Lucas and Peyton appearances too! That would be perfect but even if not I would still watch it!

  • Amanda

    OTH needs to stay for at least one more season. And the people who say its been on too long need to realize there have been shows on for just as long and longer. That’s not a reason to get rid of it. The show needs at least one more season to wrap up properly. And personally, I will not stop watching until Brooke Davis gets the perfect happy ending she deserves!

  • Christina

    One Tree Hill can’t end! Not now. Brooke deserves her happy end with a wedding, but I mean really you can’t end One Tree Hill. One Tree Hill helps new artists that actually write or make their own music and their lyrics and songs actually mean something. It talks about life and it just has so much meaning and depth that it can’t be cancelled!!

  • MARI

    DEFINITAVAMENTE DEBEN RENOVAR ONE TREE HILL ES LA MEJOR SERIE DE TODAS NO PODRIA VIVIR SIN ELLA POR ESO DIGO SI A LA OCTAVA TEMPORADA ONE TREE HILL LO MEJOR

  • Kim

    OTH PLEASE RETURN I LOVE THIS SHOW!!!!!!!!!!!!!!

  • Amanda

    I Love OTH…. I fully support an 8th season… and plus the CW is stupid if it doesn’t pick it up!!!

    Great Article

  • manon

    Yes I want a new season ! yes , I want a 8 season

  • ALYSSA

    ONE TREE HILLL IS THE BEST! im a life unexpected fan now but that doesn’t meann for a second i’d ever choose if over one tree hill. One tree hill has always been my #1, its my life and if the show ends my life will not have a happy ending. One tree hill is a show that people wake up for every morning because it has meaning and touches peoples’ hearts like no other if some people cant see that well i feel sorry for them cuz they don’t know what they’re missing.

  • Calli

    OTH is my all time favorite show…it gets better every year and i really hope they get an 8th season because it would be way depressing if they don’t. Not to mention there is no way they can tie up all those loose ends in the 4 remaining episodes. So they have to bring it back for another season.

  • Jose

    OTH GOTA STAY FORGT LIFE UNEXPECTED DATS WACK

  • DeeAnna

    One Tree Hill has to stay on. It has meaning and gives many life lessons along with being entertaining. You connect with the characters and it would be amazing to have one more season with them. 🙂

  • Hailey

    To Whom This May Concern,

    I saw today where Dawn mentioned that Life Unexpected is likely to get a second season. However, when looking at the poll that asked fans to choose between OTH and LUX, you will see that with over 1000 votes compared to LUX’s 200 that fans CLEARLY want another season of OTH over LUX if it comes down to the two. BUT take a minute and read the comments. Many people said they watched BOTH shows, but choose OTH over LUX. These results mirror the petitions that were started last week. As of now, the One Tree Hill petition is drawing over 13,000 signatures, where LUX’s is drawing in around 400. That being said I do think LUX is a good show. However I can speak for many OTH fans in saying that partly the only reason I watch LUX is it’s on right after OTH. They attract similar audiences. So in my opinion it would be a poor decision to renew one and not the other. By canceling one of them you can almost guarantee drops in ratings for both. LUX is still a new show, renew is for a second season and OTH for an 8th (and final) season. Keep them on the same night and have a somewhat consistent schedule. This whole mid season starting and 8 week hiatus is ridiculous and poor planning.

    Moving on, I have read that LUX draws in a totally new audience on Wednesday nights. I mean really, if you showed ANY show two nights a week of course it would draw in (new/repeat) viewers both nights. For example I like Biggest Loser and American Idol but I can’t watch both at the same time. So please when making your decision know that the fans are screaming to keep One Tree Hill. In my opinion the CW needs more shows like One Tree Hill and Life Unexpected and less shows like Gossip Girl, 90210, MP, and ANTM. With a target audience being young adults who are at a very vulnerable stage, how is watching shows like that good for them? All they see is a false sense of reality; “beauty and money.” The CW needs to go back to the WB days where the network flourished off of Gilmore Girls, 7th Heaven, One Tree Hill, and Dawson’s Creek. Without doing this I feel this network’s years are numbered.

    My last point comes from a marketing standpoint. The amount of attention Gossip Girl gets in comparison to all of the other CW shows is ridiculous. With the way you all promote this show, its ratings should be through the roof. However, looking back at the ratings you will see that they have been LOWER than One Tree Hill’s ALL season. I also, find it funny that One Tree Hill coincidentally was placed against the Olympics and Gossip Girl was conveniently placed after.

    In conclusion, I thank you for taking the time to read this and hope to see One Tree Hill back for an 8th season next fall.

  • manon

    I want a new saison for OTH !

  • Titecasper

    I used to watch One Tree Hill since a long time ago and I don’t want that it stop !
    I really hope there will be another season.

  • I definitely support a season 8 ! 🙂

  • Jenna

    I 100% support OTH for an 8th season. EVERY show has had it ups & downs but I truly feel that OTH is NOT anywhere near done & the writing on the show keeps getting better. The last episode that aired “The Last Day Of Our Acquaintance” had me left in tears, I cannot say that any other show on television has left me feeling as deeply moved as OTH. I have no comment as for Life Unexpected because the show as a whole is completely vapid & out of reach for an audience of any age.

  • Flavie

    I WANT ONE TREE HILL AND BRULIAN

  • Alex

    PLEASE RENEW ONE TREE HILL FOR SEASON 8!!!!!!!!!!!!!!!!!
    AMAZING SHOW!!

  • B

    Renew OTH!!

  • Sabrina

    Renew OTH!!! I’m so obsessed with it!!!!!

  • lesfreresscott181

    one tree hill is the merveillous series
    i would like a 8eme season of oth

  • lacey

    keep one tree hill atleast for one more season longer if we can make it.
    Like alot has said who wants to watch a show about snobs i don’t.
    This season has been so real with things that they never done in the past
    at first it was a rocky start without lucas and peyton but its still amazing.
    I love the whole storyline with clay and sarah/mystery girl. Clay has became my favorite boy. A few things i’d like to see is brooke adopt a baby and mia return from tour. Anyways keep one tree hill for one more season

  • Stephanie

    OTH needs to come back next season! I was a little worried about how the show was going to progress once they lost Lucus and Peyton but will be one of the first to admit, that despite the show’s up’s and down’s in the past years, this season has shown amazing growth!

  • Rebecca

    I agree in that they should renew BOTH shows. Both have a fan base and they don’t exactly spew out great shows every season; half their crap gets canceled mid-season. The CW always make poor decisions so if they cancel OTH it will just be another crappy decision. So, Dawm do the right thing and renew BOTH. Or, if it’s one or the other…renew OTH!! It has a MUCH more solid fanbase than newbie LUX

  • Sydney

    I absolutely love OTH, the storyline, the characters, the music, and the sayings at the end of the show. I have watched this show since the beginning (havn’t missed an episode), and compared to other shows I’ve watched, I go crazy waiting for the next episode.

    CW renew OTH!

  • Virginia

    I love OTH and I haven’t missed an episode.
    I want to see the 8th Season of OTH.
    CW renew OTH

    (I’m French)

  • Jenni

    ONE TREE HILL!

    That other show sucks, the ratings suck.. & no one even watches it when OTH isn’t on..

    SEASON 8 not SEASON 2

  • Morningbird

    @Jenni
    Have you watched Life Unexpected’s ratings? It went down a little without OTH.

    I personally think both is better then one or the other, because it is more likely to cause fights breaking out if one is canceled. But if I had to choose one, It would be Life Unexpected. I find it a different, better route for the CW to take. But thats just my opinion. I also find it a bit unfair to has to choose between a new show that has barely had time to gather viewers, compared to one that has had years for viewers to start watching,

  • Tylor

    I LOVE ONE TREE HILL! THIS SEASON HAS BEEN AMAZING. EVEN WITHOUT LUCAS AND PEYTON IT IS STILL VERY ADDICTIVE. I LOVE THIS SEASON AND ONE TREE HILL DESERVES A SEASON 8. ONE TREE HILL AND SMALLVILLE ARE THE CW’S BEST SHOWS! THEY WOULD BE CRAZY NOT TO RENEW THEM! ONE TREE HILL HAS BEEN AMAZING FROM THE START. BOTH ONE TREE HILL AND SMALLVILLE HAVE BETTER RATINGS THAN ALMOST ANY OTHER SHOW ON THE CW. THEY WOULD BE CRAZY NOT TO RENEW THEM. OBVIOUSLY THE FANS ENJOY IT SO WHY NOT? I LOVE ONE TREE HILL! IT HAS TO STAY ON THE AIR!

  • Antoinette

    I love One Tree HIll! It most def. needs to stay!