The William S. Paley Television Festival Celebrates GLEE
Today’s Variety — which on principal we will not be linking to since they insist on hiding their content behind a very expensive pay-wall — reports that FOX is in talks with musical-licensing company Music Theater International with a goal of possibly launching a stage adaptation of the most buzzed-about FOX show since MARRIED, WITH CHILDREN.
This, of course, begs the question: Is GLEE on the brink of over-saturation? Our answer, which may surprise you, is after the jump.
Yes. Not that there’s anything wrong with that… and here’s why.
Let’s face it, if you’re reading this website, odds are fairly good that aside from being unusually attractive and extremely intelligent, you’re also somewhat addicted to television. So while you devour every morsel of GLEEformation that comes your way, follow the cast on twitter and can rattle off the number of days, hours, and minutes until the show’s April 13 return, you’re still hungry for more.
They say there’s no such thing as bad publicity, but it’s probably even more accurate to say that there’s no such thing as too much publicity.
Ask the producers of such gone-but-not-forgotten shows as EVERWOOD, ACTION, SWINGTOWN or THE COMEBACK if they wouldn’t have loved to have GLEE’s publicity problems. Ask the folks at the all-but-dead BETTER OFF TED if they wouldn’t kill for a headline-grabbing sex scandal to put their show on the cover of every tabloid in creation.
Unlike us, there is only one thing that makes the bean counters at FOX gleeful, and it’s not watching Kurt put a ring on it… It’s the almighty dollar.
So while some pundits will no-doubt fret that big-name guest stars will cause the kind of backlash WILL & GRACE eventually suffered, or that GLEE being named Best Show Ever by Every Person With The Ability To Type will take away from it’s cool cache, we’re going to worry less about the quantity of coverage of more about the quality of the product.
In Field Of Dreams, we learned that if you build it, they will come. GLEE has taught us that if you sing about it, they’ll not only show up, but bring a friend, write a blog and post a tribute on youtube. And that, folks, is the kind of publicity you can’t buy.
Photo Credit: Kristian Dowling/PictureGroup for FOX