Killer Ratings for THE WALKING DEAD

Following a killer marketing campaign, not to mention a level of online buzz traditionally reserved for shows with the words “Whedon” above the title, last night’s series premiere of THE WALKING DEAD netted AMC a whopping 5.3 million viewers, 3.3 million of which were adults in the prized 18-49 demographic. Numbers, which as The Live Feed pointed out are not only the highest for any series in AMC history, but the largest demo audience for any series premiere on any cable network this year.

“It’s a good day to be dead,” said AMC president Charlie Collier in a statement. “We are so proud of this series, its depth of storytelling and the remarkable talent attached. As the network dedicated to bringing viewers the best stories on television, we are so pleased to have the opportunity with ‘The Walking Dead’ to raise the bar within this popular genre and continue our commitment to being the home of premium television on basic cable.”

In related news, what it may not be a good day for is to be one of the non-zombified brains behind RUBICON, MAD MEN and BREAKING BAD. Three critically acclaimed, albeit ratings challenged shows that just saw the bar raised substantially come next year. We’re just sayin’

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  • Walking Dead had a lot going for it right off the bat, especially the topic, that really brought in the younger demographic.
    And most people were really interested in watching a zombie tv show.

    Mad Men is mostly appreciated by people who like quality writing and stuff like that, and can sit through long periods of talk, which is not a lot of people.
    Rubicon’s first episode was so slow I can’t even remember what I thought about it.
    Breaking Bad is a show I swear by, but it isn’t the best marketable show around. Most people hear ‘cancer’, ‘middle aged white man’ and ‘midlife crisis’ over ‘cooks meth’.

    Further more, it had a promoted trending topic thing on twitter, which was seen by every twitter user in the world. And I don’t need to mention how influential twitter is.

    Since this is still cable, the collective Emmys will keep a decent amount of eyeballs on the other shows.

  • Watching The Walking Dead tonight and hoping that it lives up to the hype.

  • Nick

    Dear CW: For the love of God, please take note.

  • Ace

    Mad Men and Breaking Bad aren’t going anywhere, but I do fear that was the death of Rubicon. 🙁 It really was a great show as long as you have the patience to watch.

  • While MAD MEN and BB definitely aren’t going anywhere, it really does change things for the network. Everything will now be measured against THE WALKING DEAD’s opening.