Did FOX Drop the Ball by Awarding GLEE the Post-Super Bowl Timeslot?


As fans anxiously countdown to the February 6, 2011 Super Bowl to find out which of their favorite (or not so favoite) teams will be crowned NFL Champion, those of us in TV Land already have ours.

GLEE has been awarded the pivotal post-Super Bowl timeslot that will see the hit FOX show feature covers of the Black Eye Peas, Lady Antebellum, Katy Perry and Michael Jackson’s Thriller. And while we have no doubt the football-themed episode that will revolve around the local football championship will be a bonafide crowd pleaser, we can’t help but wonder if FOX fumbled with their choice of shows.

After-all, from the A-TEAM (1983) to UNDERCOVER BOSS (2009), the timeslot that follows the big game — with the notable exception of ALIAS for which we will never forgive Bon Jovi — has a celebrated tradition of virtually guaranteeing upwards of 20-30 million, which in TV terms is basically the showrunner equivalent of well, winning the Super Bowl. And herein lies the problem.

Of all the shows on the FOX network, does GLEE really need the publicity? Would not a freshman series on the brink of break-out hit status such as RAISING HOPE not benefit far more from the eyeballs the Super Bowl will surely deliver. Answer: Of course it would. Unfortunately, unless HOPE star Lucas Neff can pull a Darren Criss (Read: Sell a record 175,000 songs on iTunes), it’s not going to happen. Particularly since GLEE has, thanks to music sales, live concerts, and oh yeah, the actual TV show transformed itself into a global cash cow.

That said, after yet another hilarious instalment of RAISING HOPE last night, we for one couldn’t help but wonder what could have been had Fox decided to think outside the box. Considering your average episode of GLEE is usually comprised of little more than half an episodes worth of must-see musical numbers, enough dialogue to push the extraneous “plot” forward and a quip or two from Sue Sylvester, GLEE, more than any other show, could have easily taken their usual hour-long format and cut it down into a half-hour one, providing for more than enough time for a solid episode of RAISING HOPE, and in the process, giving Fox the best of both worlds.

Just a little something the proverbial powers that be might want to think about come Super Bowl 2015.

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  • Shilo

    I agree with you. I understand why they did it (they want to get the highest ratings possible + the music sales will be insane), but it would have been better for them in the long run to “jump start” a newer show (Raising Hope)/current show that’s not a blockbuster (instead of giving Bones the post-Idol slot, they could have put it here to good results IMO).

    I think they didn’t do Raising Hope because they put Malcolm in the Middle after the Super Bowl one year and it was one of the worst rated post-Super Bowl episodes ever. I know, different shows/different situations, but they don’t want to make the same mistake twice.

  • BJ

    I agree with you 100% but perhaps they were thinking the same as myself in that Glee is a show I would watch post Superbowl, Raising Hope, much as I love it, I would not.

  • Nick

    Let’s surely hope that FOX has screwed up once again. When I saw that Glee (viewed mainly by women) had been chosen for post-Super Bowl, I had to shake my head and wonder…”What the?”

    Then I remembered the network making the decisions, and it all seemed ridiculously logical.

  • BJ

    Maybe that’s the reason why. Because as you say the show is viewed mainly by women so they are trying to expose it to a broader male audience.

    I don’t know, I know enough guys that watch the show as it is.

  • Isn’t there two Super Bowl approaches: launch a new show or showcase your best. NBC gave The Office a post-SB slot, and FOX did it for House a few years back too. CBS has used Criminal Minds and ABC gave the plum spot to Grey’s. You have the chance to hang on to so many viewers, so using a proven commodity makes more sense than hoping a newbie can break out.

  • Grey’s was one of the most viewed scripted post-SB episodes since Friends in 1996, and it can argued that it’s also viewed mainly by women.

  • You know I think it was a smart decision by Fox. The ratings for Glee will be huge, and so will the music sales. But then Glee’s even bigger ratings will most likely lead to series highs for Raising Hope.They will both benefit.

    The ratings for this week’s Raising Hope were up by nearly a million viewers, and the show had it’s most viewers since September! Sometimes it just takes time to build a big an audience, and become a hit. Glee was nowhere near as big as it is now when it first started.

  • shanna

    Well they did it for Grey’s in their 2nd season when it was at it’s best so it’s not surprising. You want to promote your network but you also want to give the Superbowl audience something they can enjoy and know.