The subject of this week’s ‘Blogger Beat Down’ are… the editors at EW.com responsible for allowing their “Inside TV” blog to get caught up in the tizzy surrounding David Boreanaz’s recent flurry of tweets (Captured above).
Our Take: While we can appreciate the need to generate headlines (and the subsequent page viewers that follow) during the quiet period that traditionally falls between May Sweeps and July’s San Diego Comic Con, the “Inside TV” blog’s attempt to turn Boreanaz’s tweets into a legitimate news story is almost as embarrassing as this week’s umpteenth Twilight cover. Seriously. As the actor heads into his eighth and final contractually obligated season on BONES, EW.com knows full well that Boreanaz’s carefully orchestrated tweet or two is nothing more than his opening salvo in what will surely be a very interesting contract negotiation to secure his services for a ninth and possibly tenth season of the hit Fox series. In other words, if EW.com is that concerned with attracting traffic to their site, they should rely on pointless “For Your Consideration” puff pieces stroking Emmy-hopeful actors, writers and producers like the rest of the online entertainment world.