Netflix Looks at the Viewing Habits of ORANGE IS THE NEW BLACK Fans

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It turns out that ORANGE IS THE NEW BLACK fans are “repeat offenders”, at least when it comes to re-watching the show. The streaming service has announced that ORANGE IS THE NEW BLACK is one of its most re-watched original series.

After looking at viewing stats in over 190 countries, Netflix found more than half (53%) of OITNB viewers have re-watched at least one full season of the series since its debut in 2013. Naturally, this re-watching behavior peaks each June in anticipation of the new season.

Here’s what Netflix discovered:

“Of viewers polled, nearly a quarter (21% in the US and 23% in Canada) plan to re-watch the previous season while 41% in the US and 42% in Canada plan to re-watch the entire series – all 36 episodes. They’re eager to serve their time too with 54% planning to re-watch this weekend or sooner, and fans are even willing to give-up making their bed (30% in the US and 38% in Canada), cleaning the house (36% in the US and 41% in Canada) and cooking (10%) in order to have more time to watch.”

“Overall, most plan to re-watch without incriminating others – 36% prefer to re-watch solo, 8% with their pets and 12% with a table full of snacks (be careful with the pie). Those who prefer to have partners in crime will re-watch with their significant other (25%) or friends (14%). The majority of re-watching lockdowns will take place in the living room (43%) followed by the bedroom (41%) – no one chose the SHU.”

A new season of ORANGE IS THE NEW BLACK will premiere on Netflix on Friday, June 17.

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