For Canadian Eyes Only: 5 Ways Bell Media, Rogers and Shaw Can Save Themselves


if this week’s unfortunate culling of hundreds of jobs (and counting) by Bell Media is an indication of anything, it’s that broadcasters in Canada are not doing well. Advertising is down, cord cutting is up and it would appear that things are going to get a lot worse before they get a lot better (Just ask the newspaper industry). As such, your very own TV Addict thought now might be as good a time as any to offer up some unsolicited advice to Canadian corporations. Namely, Bell Media (CTV), Rogers (CityTV) and Shaw (Global).

Stop living in denial
With much of Canada changing the way they watch television and consume media, Canadian broadcasts face a choice. You can (a) watch your industry quietly crumble like newspapers and the music industry did over the past two decades, or (b) take a page from Wayne Gretzky, who was once famously quoted as saying when asked about the secret to his NHL success, “I skate to where the puck is going to be, not where it has been.” I mean hello, it worked for Netflix. Who rather than simply sit back and milk every last dollar from their traditional mail-order DVD business, saw the writing on the wall and very quickly pivoted to a streaming based model.

Create your own revenue streams
Each and every June, Bell Media, Rogers and Shaw shell out millions of dollars in an attempt to attract eyeballs and ad dollars to their new Fall season. Unfortunately each and every spring, the majority of the shows are summarily cancelled, leaving Bell Media, Rogers and Shaw with little to show for it. Conversly, their American counterparts (ABC, CBS, FOX and NBC) are laughing all the way to the bank because they managed to limit their exposure by selling, say HEROES REBORN as an example, to hundreds of different countries across the globe. In short, with ad revenue and eyeballs down, the only real money to be made in broadcasting is in owning your own intellectual property, or in the parlance of the industry “format.” Sure, it may be cheaper and easier to fill your schedule with CHICAGO SANITATION, but it’s far less profitable in the long run.

Use television as a loss leader
If Bell Media, Rogers and Shaw insist on clinging to cable television — and considering I still get phone calls attempting to sell me “home phone” I suspect they’re not quite ready to let go — they should, at the very least, lower the price! Now I know “lower the price” may be a foreign concept to executives at these companies, but here’s the reality of the situation. Bell Media, Rogers and Shaw may not be selling as many clients on home phone and cable anymore, but they are no doubt making it up with internet and cellular data packages. Two must-haves that could result in even high profits as a result of our country’s needlessly restrictive and expensive bandwidth caps. What’s more, I’ve never understood how every show that airs on, say CTV for example, isn’t available online with the exact same commercials (for cord cutters), or commercial free (for those who still subscribe to cable). Why do Bell MEdia, Rogers and Shaw make it so hard to legally watch their content. Which brings me to…

Your online portals (suck!)
Nobody likes getting punished for playing by the rules, which is why an important part in looking towards the future is improving your online portals. Do you have any idea how annoying and infuriating it is to attempt to catch up on your favoruite shows through your Bell Media, Rogers and Shaw’s official online outlets? The same ads repeat ad nauseam, shows often don’t load and worst of all, if you have to stop watching for any reason you basically have to restart from the beginning. Seriously folks, the legal option should be the best and most friction free one, because you don’t want me — or someone less ethical — to start Googling the non-legal alternatives.

Think Different
This week I purchased the new Apple TV [Review coming soon]. Like most Apple products, it just works (and brilliantly so!). You know what doesn’t work? My antiquated and infuriating-to-use Rogers digital box. Which is curious, because on the cellular side, you giant media conglomerates have actually got it right. Canadians gladly (or perhaps begrudgingly) shell out thousands of dollars annually to use your cellular and data on the phone of choice! Which raises the slightly awkward albeit painfully obvious question as to why don’t you follow the same model with cable boxes. Team up with Apple (or if you must, Google or Microsoft) and offer those who haven’t yet cut the cord an amazing experience. You might be surprised what we’d pay for if it was an Apple-esque amazing expierence.

MMVAs 2015: Behind the Scenes with Tyler Posey, Nate Ruess and More!

Tyler Posey
By: Terri-Lynne Waldron

Another year for the MMVAs that brought out the who’s who of the music industry. Led by British boy wonder, Ed Sheeran—as co-host and performer—the performance stage was also
graced by the likes of Nick Jonas, Jason Derulo and Tori Kelly.

But the press room got its fair share of hitmakers, screen stars and up-and-coming musicians. [Read more...]

Breaking TV News: DEGRASSI is Moving to Netflix


Press Release: DHX Media Ltd., a key player internationally in the creation of content for families and children, today announced “Degrassi: Next Class,” a new series in the critically acclaimed Degrassi franchise, will premiere on Netflix in early 2016. The deal will see Netflix become the worldwide home for Degrassi: Next Class, excluding Canada, Australia and France, where the series will appear on Netflix at later dates. The series will be shot at DHX Media’s studio in Toronto, Canada. [Read more...]

Today’s TV Addict Top 5: Questions with REMEDY Star Dillon Casey

Dillon casey
By: C. Joan Porter, Special to

With only a few weeks to go before REMEDY’s season two finale the TV Addict caught up with Dillon Casey, who plays fan favourite Griffin Connor on the series. The charismatic Canadian actor was only too happy to share why he thinks season two is must-watch TV, what’s next for Griff and more. [Read more...]

Today’s TV Addict Top 5: Questions with REMEDY Star Enrico Colantoni

enrico colantoni remedy

In anticipation of tonight’s return of REMEDY on Global TV (9PM ET/PT) the TV Addict was recently afforded the opportunity to check in with series star Enrico Colantoni. Not surprisingly, the affable actor and star of such TV Addict favourites like VERONICA MARS, JUST SHOOT ME and PERSON OF INTEREST was only too happy to share what attracted him to the project, why you should be watching REMEDY and what’s next for one of Canada’s biggest and brightest exports. [Read more...]

Exclusive Interview: Jack Laskey Finds His Inner Hero on X COMPANY


When you think of secret agents or action heroes, an endless montage of American or British figures are likely to appear in your mind: James Bond, Captain America, Sydney Bristol, Natasha Romanoff, etc. The list goes on and on.

But what if I told you that a synesthete, a journalist, a student, a policeman, and a salesman were among the ordinary citizens who were handpicked by the Allies to become some of the world’s first secret agents? That’s the concept behind Mark Ellis and Stephanie Morgenstern’s (FLASHPOINT) new CBC spy series X COMPANY, which is led by a rising English export from the British stage — Jack Laskey. [Read more...]

X COMPANY Interview: I Spy a Return to Television for Dustin Milligan

dustin milligan camp x

90210 fans can look forward to seeing the return of Dustin Milligan this winter in the role of Tom Cummings on CBC’s new spy series X COMPANY.

Milligan, who also stars as Ted Mullens on CBC’s other freshman series SCHITT’S CREEK, has not had a regular role on the small screen since his departure from the Beverly Hills-set drama back in 2009. But if fans are expecting more teen angst and love triangles, then they’re not going to get that from this series by FLASHPOINT co-creators Mark Ellis and Stephanie Morgenstern. [Read more...]

Today’s TV Addict Top 5: Questions with OPEN HEART Star Mena Massoud

Mena Massoud

OPEN HEART follows Dylan (Karis Cameron) a sixteen year old who is pained by her fathers sudden disappearance, she acts out and has to serve community service at Open Heart Hospital.  Dylan decides to take matters into her own hands and investigate her fathers disappearance, all while dealing with the fact that her grandparents and mother are all doctors at Open Heart.   I caught up with one of the young stars of the  Canadian hit, Mena Massoud about his character Jared, how his audition went, and some scenes he’s excited for viewers to see.  [Read more...]

For Canadian Eyes Only: AIR FARCE New Year’s Eve Returns!

Air-Farce-Cast cvc new years

Press Release: The Farce awakens… 2014 is almost over, but not before the year’s biggest stories are subjected to the AIR FARCE NEW YEAR’S EVE treatment. From Polar Vortex cold to Olympic gold, from soccer’s World Cup to body cameras on cops, Canada’s favourite comedy troupe is back, turning pipelines into punchlines, with an ALL-NEW special featuring their take on the year’s biggest stories.

Tune in on Wednesday, December 31, 2014 at 8:00 PM (8:30 NT) as Don Ferguson, Luba Goy, Craig Lauzon, Alan Park, and Penelope Corrin return to CBC with two new cast members—Second City alumnus Darryl Hinds and the multi-talented Aisha Alfa—and a line-up of famous Canadians ready to join in the fun. [Read more...]