TV NOW: The Increasing Demand for Wish-Fulfillment in Television

Television viewers are an interesting breed. Since its inception decades ago, television has been a way to escape our everyday lives and experience a different world. It can provide a mirror to reflect back on society around us and our place amongst it; or it can be a looking-glass to see the world as it actually is in the far corners that we cannot explore ourselves. Whatever it is used for, television is a great escape. [Read more...]

TV NOW: Is the Era of the Big 5 Networks Officially Over?

For the past decade we have been hearing how the television industry is becoming increasingly outdated. But that was more a reflection on its slowness to embrace new technology – whether it was digital media, social media or just recognizing that cord-cutters are growing by leaps and bounds. Less acknowledged is the reality that the Big 5 networks of television are also falling by the wayside due to their dinosaurian programming slates. At the century mark, television was still dominated by the Big 5 of ABC, CBS, NBC, Fox and the CW.  [Read more...]

It’s Official: Jimmy Fallon to Replace Jay Leno as New Host of THE TONIGHT SHOW

jimmy fallon emmy

Press Release: UNIVERSAL CITY, Calif. – April 3, 2012 – Jay Leno, longtime host of NBC’s “The Tonight Show with Jay Leno,” announced today that he will wrap up what will be 22 years of headlining the iconic late-night show in Spring 2014.  NBC also announced today that Jimmy Fallon, now host of NBC’s “Late Night with Jimmy Fallon,” will transition into new hosting duties on “The Tonight Show” franchise after Leno concludes his successful run.  

As part of the transition, “The Tonight Show” will be returning to its original home in 30 Rock in New York and will be executive-produced by Emmy Award winner Lorne Michaels (“Saturday Night Live,” “30 Rock”). [Read more...]

Today’s TV Addict Top 5: Cold Hard Truths About Television Pilot Season


 
With the immediacy of Twitter, Instagram, Pinterest and even Facebook making it so easy to broadcast news throughout the digital realm within seconds, the annual television pilot season has become akin to a virtual game of fantasy-football.  Each TV pilot is eagerly touted as the next big TV show and, with the casting of each new hot celebrity name attached, the teams are being critiqued and weighed without consideration whether the final product will be actually worthy of earning one of the few coveted slots on the primetime broadcast grid.  And, sometimes, a pilot that is worthy has the misfortune of finding itself plum out of luck simply because there are no available time slots for the network that paid for it. So here’s the five cold hard truths about television pilots: [Read more...]

The Business of Show: Is the Practice of Releasing Pilots Early Online Doing More Harm Than Good?

By: BigTVFan

Apparently the less than stellar ratings for ABC’s ZERO HOUR hasn’t deterred ABC. Now they’ve released the RED WIDOW pilot 2 weeks early. I questioned this decision a few weeks ago. (Why release Zero Hour early?) Now there’s even more evidence that in most cases the negatives for this practice outweigh any positive. I think this trend is self-defeating . Every show this year except REVOLUTION that was released early has tanked. Most recently, any show released early has tanked horribly. SMASH had its first hour released a few weeks early and the 2 hour premiere opened at a low 1.2. DO NO HARM was on every online outlet weeks before and garnered the lowest premiere in broadcast network history and is already off the air. ZERO HOUR was ABCs lowest rated premiere in the all important 18-49 demo, EVER. [Read more...]

The Business of Show: A Closer Look at How CBS Promoted Their Network to a Super Bowl-Sized Audience

By: BigTVFan

It’s always interesting to me how networks use those few major live events each year to highlight their shows. I’m talking about The Oscars, The Olympics, and the Super Bowl. The Super Bowl is the highest rated program on Television by a landslide. In this era of diminishing ratings, live sporting events are the only thing to still attract big crowds as they are completely DVR proof. The Super Bowl is the Big Kahuna of, well everything, and while everything else on TV has trended down, The Super Bowl has continued to grow with almost 90 million more viewers than the highest rated current TV shows. With an event like this, it’s a huge opportunity to run heightened or special or even cleverer than normal promos for your shows as it’s a chance to showcase them to people who have never seen (or even heard of) them. It’s a reach like no other. [Read more...]

Did The CW Make the Grade? We Hand Out its Mid-Season Report Card

The Good: ARROW, the highly touted reboot of the iconic DC hero starring Toronto’s own Stephen Amell made its mark. Both creatively and ratings wise it not only delivered on its promise of being the anti-SMALLVILLE (Read: Watchable), but continues to illustrate The CW’s viability as a network across this increasingly crowded prime-time television landscape. Also falling under the category of “good,” CW President Mark Pedowitz’s move to delay his Network’s premieres until October in an effort to minimize reruns and the blitzkrieg that is the flurry of Fall competition paid off with solid numbers for returning favorites such as THE VAMPIRE DIARIES and SUPERNATURAL. And while solid numbers may not quite describe HART OF DIXIE and NIKITA’s second and third season respectively, solid, nay, delightful storytelling does. [Read more...]

Did NBC Make the Grade? We Hand Out its Mid-Season Report Card

The Good: After far too many seasons spent racking our brain dreaming up positive things to say about the perennial fourth place finisher, this TV blogger and Peacock finally have a thing or two to crow about (Assuming Peacocks actually do that sort of thing!) Leveraging the ratings rich one-two combo that are Sunday Night NFL Football and more importantly THE VOICE, this Fall saw NBC do a remarkable job of climbing out of the ratings basement. People are not only watching NBC, they’re watching live! REVOLUTION was the Fall’s most popular new drama, while Matthew Perry’s GO ON was the Fall’s biggest comedy. Oh, and the good news doesn’t stop there. As GRIMM continues to carve out a nice niché on the net’s once dormant Friday night, critically acclaimed fare such as 30 ROCK, PARKS AND RECREATION and PARENTHOOD proceed to live up to the incredibly high bar their talent both in front and behind the camera have set for their respective shows. [Read more...]

Did ABC Make the Grade? We Hand Out its Mid-Season Report Card

The Good: If this TV Addict’s Twitter feed is any indication, ABC biggest success this Fall amounts to continuing to provide a home for some of the most buzzed about shows on television. On the dramatic front, the CASTLE writing staff successfully avoided the pitfalls that come with bring a show’s central couple together thanks to the perfect mix of thematically relevant and fun stories, GREY’S ANATOMY and SCANDAL’s countless on-no-they-didn’t-esque cliffhangers continued to solidify Shonda Rhimes’ status as one of the best in the biz, while ONCE UPON A TIME and REVENGE avoided the dreaded sophomore slump… albeit by a hair. On the comedic side of things, the laughs just got louder for the likes of THE MIDDLE, MODERN FAMILY SUBURGATORY, HAPPY ENDINGS and DON’T TRUST THE B… Unfortunately, as the cancelations of shows such as EVERWOOD and VERONICA MARS have so clearly illustrated, our Twitter feed isn’t much of an indication of anything. Which brings us to… [Read more...]