How Bell Media Bumbled the Launch of CraveTV

cravetv

After months of hype teasing the imminent arrival of “Project Latte,” a new streaming service that promised television Addicts such as ourselves with an amazing catalogue of new and old shows, yesterday saw Bell Media unwrap the details of their answer to Netflix named CraveTV.

And while Bell Media bigwigs spent much of yesterday patting themselves on the back for offering Canadians what Mike Cosentino (Senior VP, Programming, Bell Media) characterized as, “an incredible offering of some of TV’s most-watched and most-loved shows,” our reaction is somewhat less that effusive. But before we get into the massively missed opportunity by Bell Media to… I don’t know… put Canadians customers first and actually acknowledge that the ways in which our country consumes media has changed since 1975, let’s start with the good. [Read more…]