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UGLY is the new Funny

After watching last night’s season premiere of ABC’s UGLY BETTY, you quickly realize that beautiful isn’t the only thing BETTY is (yes I’ve been brainwashed by ABC’s marketing machine). She’s also funny, heart-warming the fall’s most endearing character.

In the world of television, where looks are valued far more then trivial matters — such as acting skills or talent — watching Betty navigate through New York’s fashion world was a joy to watch. True, the plot was predictable, and a few of the jokes fell on the corny side (has anyone ever really walked right into a glass wall not noticing that it was there?), but with a star like America Ferrerra, all is forgiven.

America gives it her all as Betty and has you rooting for her from the minute she graces the screen. Surrounding America is a fantastic cast including the newly appointed editor-in-chief of ‘Mode Magazine’ Daniel Meade (the far from ugly Eric Mabius) as well a Wilhelmin (played deliciously by Vanessa L. Williams), the scheming second-in-command who it seems will stop at nothing to get Daniel’s job. Watching over the entire mess is Daniel’s father, and publishing magnate Bradford Meade (played by Alan Dale – who now seems to be the go-to guy for evil father. Ie: Caleb Nichols on the OC, Charles Widmore on LOST)

Cynics will no doubt claim that all the ‘Betty hype’ is due to the star actually being ‘ugly’ (a TV first no doubt!), but trust this TV addict, give Betty five minutes and you’ll be hooked for the season.

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