This week’s issue of TV ADDICT WEEKLY asks the question, “Is Jeff Zucker Killing Television?” The issue features a special report on the turmoil at NBC Universal, and how in an effort to save money, NBC Universal chief executive Jeff Zucker recently announced that the network will stop airing scripted comedy and drama in the 8 – 9PM hour. Instead, the network will focus on more affordable reality and game-shows.
Interesting how when ratings are down, the audience suddenly isn’t interested in television so early in the evening. Does Zucker not recall the 90’s? FRIENDS, FRASIER, SEINFELD, THE WEST WING, THE COSBY SHOW, CHEERS. Do any of these hits ring a bell?
Perhaps subjecting the audience to an endless string of FRIENDS and SEINFELD clones wasn’t the best strategy to gain viewer loyalty. THE SINGLE GUY, STARK RAVING MAD, COUPLING, VERONICA’S CLOSET, UNION SQUARE, BOSTON COMMON — MUST SEE TV they truly were not. Can you really blame the audience for disappearing?
Here’s an idea Zucker – Why not produce quality television, and you’ll attract an audience — regardless of the timeslot. 
