What if fans who had just begun to fall for the romantic comedy have, like the lead character, developed a case of amnesia, forgetting over the past few months that it even exists?
What if DIRTY SEXY MONEY’s prolonged absence sent those who’d begun to get into the primetime soap’s groove feeling shopping elsewhere for entertainment?
It’s long been said that the daytime soaps — which have been in a downward spiral for years — lost their momentum after being bumped for endless weeks by coverage of the O.J. Simpson trial. Eventually, viewers who’d spent years making daily visits to places like Pine Valley and Genoa City found other ways in which to spend their time.
That’s exactly the situation currently facing execs as the writers strike finally seems to be wrapping up. Established shows such as UGLY BETTY or LAW & ORDER will have less trouble luring viewers back, seeing as the channel surfers already have had time to develop loyalty to the characters and storylines.
But will shows like SAMANTHA WHO?, which was one of the biggest hits of the fall season before the strike left the brain-addled beauty with no more scripts to memorize, be able to regain their momentum? And how will what remains of this season play out, given the odd situation developing in which new scripted fare — which will no doubt be rushed onto the screen as fast as possible — finds itself competing with offerings such as BIG BROTHER, which is usually reserved for the summer (read: rerun) season? Can BIONIC WOMAN come back better, stronger, faster and, more importantly, with better ratings? Will PUSHING DAISIES wind up six feet under, while LIFE receives a premature death sentence?
If the networks find themselves struggling to lure viewers back, I’d like to offer up a reminder that they brought this situation upon themselves. By attempting to have their cake (“Let’s create new shows for the internet and stream all our existing ones there as well!”) and eat it too (“Sure, we’re only doing this in the hope of making more money, but you can bet your ass we’re not paying the writers a dime more!”), the execs created a scenario that could really only end as it did. There was never any doubt that the writers would, in the end, prevail.
Here’s hoping that the fall’s most promising shows didn’t fall prey to the winter of the writers’ understandable discontent. 
