We Give the CW its Mid-Season Report Card

THE GOOD: Three hardworking remnants from the beloved WB era (SMALLVILLE, SUPERNATURAL and ONE TREE HILL) proved you don’t need silly things like an actual marketing budget to be successful. While the gang from GOSSIP GIRL finally started to convert all of their highly-publicized off-screen buzz into on-screen ratings.

THE BAD: Sadly, the same can’t be said for the CW’s re-boot of 90210, which was plagued with a trifecta of troubles including uninspired story-telling, disappointing rating and their very own Canadian-diva-in-training (We’re so proud!). Also falling under the umbrella of bad news was the network’s failed attempt to translate some of Tyra’s TOP MODEL magic to their newest franchise hopeful STYLISTA and the entire Sunday Night experiment with M.R.C. (Media Rights Capital); which was quickly cancelled after the CW discovered that viewers were M.I.A.

THE FUTURE: Aside from REAPER returning on March 17 in the plum post-90210 timeslot, we’ve got nothing. Fruthermore, we have yet to meet a soul who is looking forward to, let alone heard of the network’s January reality TV/horror offering 13 FEAR IS REAL. And we’re still waiting for the network to show us they’ve got it in them to develop an entirely original new series that isn’t based on a re-boot of an already popular franchise (MELROSE PLACE), a spin-off (GOSSIP GIRL) or a series of popular teen-centric books.

THE GRADE: C+