PRESS RELEASE: COMEDY CENTRAL is rolling out the red carpet for the multi-hyphenated and extremely talented James Franco. The network announced today that Franco will be adding a new moniker to his ever growing list of accomplishments as this year’s Roastee. The “COMEDY CENTRAL Roast Of James Franco” (#FrancoRoast) will tape in Los Angeles in August and premiere on Labor Day.
“If only James Franco was a more successful, multi-hyphenated, incessant creative risk taker in different media, he’d be the perfect person to roast. Oh well… I suppose we’ll just have to make do,” said Kent Alterman, President, Content Development & Original Programming, COMEDY CENTRAL.
“I’ve dreamed about this Roast for as long as I can remember,” said Franco. 
