Alice Cooper. Alice is a mother who is used to being the driving force in the family — in other words, she’s a control freak. When we first meet her in the pilot, she’s trying to explain to sophomore Betty everything she needs to do to ensure she gets into a good college. She may put a lot of pressure on her daughter, but she wants the best for her.
However, there’s a lot of insecurity in the character. We soon learn that Hermione was a mean girl towards Alice when they were kids, which left lasting scars and a feud between the two. Alice also works hard to ensure she gets the dirt on other people via the Coopers’ ownership of the Riverdale Register, the town’s local paper.