Jughead Jones. He’s a little film noir in RIVERDALE — serving as both the narrator of the show and a bit of a scheming character. Cole Sprouse teased that “He is definitely different from the digests. He very much resembles the Jughead in the Mark Waid/Fiona Staples more recent reboot of the Archie comic series, in which he’s this kind of outsider – he is down on his luck in those comics as well and he’s, he gets a very objective perspective on the entirety of the workings of Riverdale. But he’s still kind of on the outside. In the show he carries very much the same sardonic, sarcastic sense of – dry, he’s a very cynical character. But he, he’s definitely a little more down on his luck in this show, which I think explains why he’s quite cynical. In the pilot, which you don’t see a lot of Jughead — you hear Jughead’s voice, so he’s the narrator of the entire show, which is quite fun, so he’s the perspective character. But, you don’t really know what angle he’s coming from in the pilot and slowly but surely over the season you start to see just how involved he is in it and he definitely has his own angle that he’s trying to pursue. It’s not like he’s coming from some altruistic approach. He definitely has his own reason for being there.”