Freeform is going all in on its new drama series THE BOLD TYPE, dishing out a two-season renewal for the show. Each season will consist of 10 one-hour episodes.
“When we launched THE BOLD TYPE, we had no idea just how strongly it would resonate with young
adult viewers who quickly saw their world of intense friendships, relationships, career ambitions,
social media habits, and crazy sex and love lives reflected back at them,” said Joanna Coles, chief
content officer for Hearst Magazines. “The positive response has been overwhelming – we couldn’t
ask for better partners in Freeform and Universal TV and look forward to pushing the envelope
further in Season 2 with the phenomenal women and men of ‘Scarlet.’”
“At Freeform, we are committed to delivering shows that celebrate the power and possibility of the
female voice,” said Karey Burke, EVP, Programming & Development, Freeform. “Season one of
THE BOLD TYPE brought culturally significant stories to the masses that not only entertain but also
empower our viewers to conquer the world – we are excited to continue to champion these
incredible women.”
Based on the life of Joanna Coles, chief content officer, Hearst and former EIC of Cosmopolitan
Magazine, the series follows the lives of three close friends living in New York City as they navigate
their career, sexuality, identity and ultimately find their own voice in a sea of intimidating leaders.
Global women’s magazine, “Scarlet,” serves as the backdrop for the series.