Voiceovers aren’t only used in television commercials and for entertainment – voiceovers are used for the marketing and promotion of businesses as well. In any promotional ad or commercial, the voice one hears becomes a crucial element as it conveys the message and tone for any product and service.
Voice Overs to Connect with Your Target Audience
Before a business settles to choose a voiceover artist for the promotion of their business, they must determine their potential target audience. As a business owner, you will be determining the age group, gender, and niche that your business is relatable to.
Subsequently, by making the voiceover sound like their potential target audience, businesses can appeal to the demographics of their respective target audience since people are more likely to listen to information from a voice that sounds like a peer.
Voice Overs for Business Promotions & Commercials
When using voice overs for business promotions and commercials, the effect of voiceovers plays a vital role in bringing out the desired outcome. The essential goals of voiceovers aren’t limited to narration but also instigate the emotions and thought patterns of the viewers/ listeners.
The power of voiceovers revolves around getting across a message, spreading information, and stimulating the interest of your target audience. If you watch any television commercials, you will find that voiceovers serve two purposes – drawing in customers and delivering information about products/ services.
In the face of the pandemic, we know that a lot has changed, including how people are consuming content on the internet. As compared to television advertisements, online ads have become more important. Besides, these are also cheaper as compared to television ads, not to mention that online promotions, especially voiceovers, are instantly accessible for a greater target audience.
Why Does Your Business Need a Voice Over?
Suppose you are an independent business owner, and you are looking to take your business marketing to the next level. You already have your business website and are promoting your business on different social media platforms, such as Pinterest and Twitter – but now, it is time to give your business a voice!
By giving your company a voice, you will engage your potential customers by making them excited about your upcoming or current products and give them something they can relate to. When presented with the right voice that comes with received pronunciation, your potential customers are more likely to remember you.
That said, one of your best options would be to hire a professional voiceover artist who won’t only give your company a voice but also take business marketing and promotion to the next level. It’s suggested that you don’t look for a cheap option for this job because that voiceover can become the voice of your brand.
Here is how to market your business with voice over:
Opt for a Professional Voicemail
Getting a classy, sophisticated, and professional VoiceOver artist to record your voice volumes will speak volumes about your business. Only by listening to the voicemail will your potential clients assume that your business is incredible, professional, and well-established.
People are more likely to buy from a business that “sounds” like they “know” what they are doing. Since the voiceover will be conducted by a professional who is well-trained to motivate and captivate the attention of your target audience, they will truly reflect what your business is all about whilst making the potential clients/ consumers feel valued.
Make a Video
Another way to use voiceover to promote your business requires you to “create” a video and post it on the social media platforms that are linked with your business. It doesn’t matter whether it is a marketing video or a how-to guide; the video should tell your business who you are, what your business is about, and what you have to offer to your audience.
Having a professional voice artist voice your marketing or explainer video is crucial. A professional voiceover artist is trained to engage and lure your target audience into buying by communicating your business message accurately with a solid call to action.
Besides, the voiceover will serve as a gateway to inclusivity – for someone who cannot see, even they will be able to hear the message. A voiceover is an excellent way to reach all areas of the globe and grab the attention of your potential target audience.
Run a Radio Campaign
Another way to use a voiceover for your business promotion is by running a radio campaign. All you need to do is record a radio advertisement that can be 30 seconds, 60 seconds, or 15 seconds. The next step involves looking for podcasts that have a large audience or listeners. You will incorporate a cheaper way of marketing your business by advertising on podcasts.
Research shows that people are more likely to remember information if presented in a professional way, so you should hire a voiceover actor. It is essential to mention here that the voice actor’s job won’t merely revolve around reading a script – their job includes the personification of the script by adding personality and by setting the right intentions with their voice.
That said, never underestimate the power of the use of voice to make your brand more relatable from the perspective of the target audience.
Compared to the typical radio station listeners, podcast listeners are usually more receptive to an ad. To promote your business in the best possible way, you must focus on writing a killer script and then use the expertise of a professional voiceover artist to double the chances of striking gold.
The Takeaway
If we have learned anything in the last few years, a strong marketing strategy is a key to keeping your business successful. It is actually just as important if you are starting a brand new business from scratch. The use of voiceovers for the marketing and promotion of one’s business is continuing to grow, which is why you, as a business owner, should include a voiceover marketing strategy in your business marketing framework to stand out in your niche and boost sales.