Got to give up for DALLAS for one of the smartest brand tie-ins. In honor of the late Larry Hagman whose iconic portrayal of J.R. Ewing in DALLAS made the show a global sensation for its 14 seasons from 1978-1991, as well as helping launch its revival in 2012 and with the series is now entering its third season on TNT, Warner Bros. and Southfork Bottling Company are launching a very special bourbon brand in honor of J.R. Ewing. The thought behind it was a man like J.R. Ewing would never drink any other bourbon than his own brand. A billionaire with refined taste, he would have commissioned his own bourbon and only stocked the best.
At an exclusive event last week, the stars and producers of DALLAS attended a special event for the launch of the J.R. Ewing Bourbon. They made a toast to Larry Hagman, and reminisced on the man, his iconic character and the show that remains steadfastly in everyone’s memories. J.R. Ewing was legendary and it is a remarkable achievement that Larry Hagman made such a notorious villain so lovable and root-worthy during the run of the series. It is delightful that the show has chosen a product that both Larry and J.R. would have been proud of.
The J.R. Ewing Private Reserve Kentucky Straight Bourbon Whiskey will be released in March 2014.
As announced by the press release: [Read more…]