Things are looking up for our girl Betty. After surviving the only fate worse than a Lindsay Lohan guest appearance — also known as a Friday night time slot — UGLY BETTY is ringing in 2010 on Wednesday nights at 10PM. And here to talk about the move, along with what fans can expect from the rest of the season, the odds are on our dream Marc and Amanda spin-off become a reality, Justin, the musical episode and much much more is executive producer Silvio Horta.
UGLY BETTY really seems to have been firing on all cylinders this season with the writers finding the ideal balance between Betty at work and Betty at Mode. Has it been disheartening to get those ratings reports on Saturday morning only to discover that relatively speaking, nobody’s watching?
Silvio Horta: It is disheartening and we wish more people were watching as we’ve felt that everything has been gelling this season and we’ve been really doing great work. Would it be great to have three times as many viewers and not to have been on Friday night? Absolutely! But we’re proud of what we get to do and happy with the work and at the end of the day that’s ultimately what you’ve got to be happy with because everything else is out of your control.
Can you pinpoint anything specific that has attributed to the creative resurgence of the show?
I’m not sure I can. I will say that in season’s past we may have been guilty of introducing a storyline or character without really have an end game. While this season, we’ve really approached it like, “Let’s just go for it!” No longer are we writing these huge story arcs that go on for an entire season. This season we’re doing story-lines that audiences can easily follow. If it works, great. If it doesn’t, don’t worry, there will be something new in a couple of episodes.